In a document about the development of spaces for playing, the DDDA observes:
A survey of marketing literature and advertising for developments
in Docklands, reveals images that are all aimed at young
professional people. There are no images of children, or indeed
older people. The message in marketing brochures is at odds with
the aim of creating a family-friendly quarter of the city. This may
lead to people having different expectations of the use of public
and semi-public spaces, and may discourage families.
By not creating family- or child-friendly spaces in Docklands, it will
become difficult to cultivate a permanent population, rather than a
transient one with revolving tenancies of people without children,
and to discourage young families from moving to other areas.
The inclusion in marketing literature of images of a broader range
of people using inclusive spaces will help communicate the aims
of the Dublin Docklands Development Authority, and shape the
expectations of residents moving in to new developments.
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