The compeition between MyHome.ie, Daft.ie & Propertynews.com for property advertising budgets has entered a new phase.
Propertynews.com is running an unusual radio ad at the moment; unusual, in that it mentions the competition (Myhome.ie) by name - something not as common in Irish advertising as it would be in the US.
MyHome.ie themselves in a previous radio campaign alluded to the competition, but not by name, when they emphasised the number of actual homes ('not dog kennels') actually for sale (not for sharing) advertised on their site at any one time.
It's not the first time propertynews.com has sailed close to the wind in its advertising. The Advertising Standards Authority previously upheld a complaint by Daft.ie relating to an advertisement that claimed propertynews.com to be "Ireland’s largest property website with over 30,000 homes for sale and to rent right now”. Daft complained that it was the larger website and that the 30,000 figure was an exaggeration. The Advertising Standards Authority upheld the first claim but not the second.
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