For two weeks running now, the Indo's property magazine, PropertyPlus, has run an ad for Globrix.ie a property search engine owned or at least backed by News International (Sunday Times, Murdoch etc.). Why would they do such a thing? Promote a rival? What about their own PropertyNews.com/.ie? Does this signal the end of that venture, or its departure from the South at least?Globrix, already establised in the UK, does not charge estate agents - the software behind Globrix just lifts their listings from the agents' sites and reproduces the information on Globrix.com. They make their money through related advertising down the side of the site. Might MyHome and Daft be worried? Or do they take confidence from the Funda fiasco?
The Globrix site states: "Our ultra-clever software tracks down almost every single estate agent in the UK and scours their websites, coming back with a nearly perfect list of what's available to buy or rent. Note that we said, 'almost every' and 'nearly perfect'."
Hmmm. On a similar site I just looked for property in Temple Bar and here's what I got ...
Talk about misleading advertising!
3 comments:
I reckon it's a joint venture with INM and an attempt to keep people buying print advertising by releasing free to list portals.
That seems very plausible, Anonymous. And judging by the number of ads there were in the Indo supplement yesterday compared to the Times the day before, I'd say the Indo has dropped their prices significantly and will bend over backwards for the developers and estate agents while times are tough.
This was announced by Globrix back in October 2008 and is not a joint venture as far as I am aware.This type of property portal ie free to list has been successfully launched in the UK over the past 2 years by zoomf globrix nestoria etc and have taken on the established players ie rightmove and impacted dramatically as regards overall user traffic in this area of property promotion.As with print media worldwide advertising revenue has collapsed and online advertising has increased as dramatically.It is not surprising that INM will take revenue ie full page adverts from competitors.I would suggest that this type of property portal will be as successful here.Take note Enterprise Ireland.
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