Monday, April 21, 2008

"Call our agency!"



This development in Carrickmacross, Co Monaghan - Lough na Glack - is clearly after a Dublin market, advertising on the back of the 16 bus here, and emphasising that is only 45 minutes from Dublin airport (it doesn't say at what time of day that is). But what's most interesting about the marketing is the down-playing of the agent: no mention on the bus poster, and only the slightest indication on the website at the foot of the page that it is Property Partners Gartlan that you are calling when you enquire - no logo. Has the agency been too prominent in the marketing of new homes developments in Ireland over the past decade or so? Will the tighter market bring about a shift back to the developer in that respect?

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