A more competitive property sector has developers and estate agents seeking the added appeal that innovative marketing practices can offer.
The WSM partnership have just begun a unique campaign, a slow drip-feeding of a theme and concept to promote their new development at 119 Howth Road.
Currently appearing on their website and on a large-scale illuminated hoarding at the site itself, the advertising displays a cryptic and highly suggestive dialogue. We have yet to ascertain what the dialogue refers to but have been assured that updates will appear throughout the campaign.
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